Category Archives: Africa

Africa Internet Population 2015

The Population and stats for Africa have been updated. Check them out at Africa Internet PopulationThe tables give all the estimates and the graphs help us understand the stats.

For example, the 2015 Q2 Internet Penetration in Africa Graph shows that the average Internet penetration for Africa is 27%, and 48.5% in the rest of the world, not including Africa. Great progress has been made in recent years and the number of Internet users is increasing greatly.

 

Africa Internet Stats

Sometimes its good to know how the Internet World Stats are being used. Here is a good example of a blog from Africa by our friend Michael Ouma, a Journalist from Kenya.

Of course other people and other companies are also doing excellent Internet market research in Africa. For example, Google has been working with UK market research firm Basis Research Ltd. the last two years to understand behaviors and attitudes regarding the Internet in Africa.

They interviewed over 13,000 people in six cities of  Ghana, Kenya, Nigeria, Senegal, South Africa and Uganda – to find out how and why people use the internet, what prevents non-users from coming online, and much more. The results are available at InsightsAfrica (www.insightsafrica.com)